Who we are
Affluent Watch is the controller for personal information collected through this website, phone calls, WhatsApp conversations, and customer enquiries. For privacy requests, use the phone or WhatsApp contact links on this site.
This policy explains what information we collect, why we use it, how long we keep it, and the rights available to you under UK data protection law.
Information we collect
We collect the information needed to respond to enquiries, confirm availability, arrange orders, and support customers after purchase.
- Contact details you provide, such as your name, phone number, WhatsApp profile information, delivery details, and message content.
- Product interest and order details, including model numbers, pricing discussed, payment status, delivery preferences, and support history.
- Payment confirmation details from payment providers. We do not need to store full card numbers on this website.
- Basic technical information generated by hosting and security systems, such as IP address, browser type, device type, pages visited, and timestamps.
How we use your information
We only use personal information for clear business purposes connected with operating the watch catalogue and handling customer service.
- To respond to product enquiries, availability checks, pricing questions, and support requests.
- To process orders, arrange payment, dispatch products, handle returns, and provide warranty or aftercare support.
- To keep records required for accounting, tax, fraud prevention, and dispute handling.
- To maintain website security, diagnose technical issues, and understand whether the catalogue is working correctly.
- To send marketing messages only where you have asked to receive them or where the law allows it. You can opt out at any time.
Lawful basis
We rely on different lawful bases depending on why the information is being used.
- Contract: when we use your details to answer purchase enquiries, take payment, deliver an order, or handle a return.
- Legitimate interests: when we respond to general enquiries, protect the site, improve catalogue operations, and prevent fraud.
- Legal obligation: when we keep transaction records required by tax, accounting, consumer protection, or regulatory rules.
- Consent: when you opt in to optional direct marketing or give permission for a specific use that is not otherwise required.
Retention
We keep personal information only for as long as it is needed for the reason it was collected, including legal, tax, accounting, warranty, and dispute-resolution requirements.
- General enquiries are normally kept for up to 24 months after the last interaction.
- Order and payment records are normally kept for up to 6 years to support accounting, tax, and dispute records.
- Return, repair, and warranty records are kept for the duration needed to manage the issue and preserve a clear customer history.
- Technical logs are kept for short operational periods unless needed for security investigation or legal claims.
Your rights
Depending on the circumstances, you can ask to access, correct, delete, restrict, or receive a copy of your personal information. You can also object to some uses of your information and withdraw consent where processing is based on consent.
If you are unhappy with how we handle your information, contact us first so we can investigate. You can also raise a complaint with the Information Commissioner's Office.